Social Media Advertising
Alchemy Social drives performance, cuts costs and saves time – whether you're already engaged in social media, or taking your first steps.
As one of Facebook's Strategic Partners, Alchemy Social brings unparalleled social experience and a proprietary platform to enhance your social media advertising. Working across all major networks, we create, manage and optimise social advertising campaigns that connect your brand to your audiences, precisely where they engage.
Reach more of your customers – where they choose to engage – with the messages and brand experiences they really want. Get in touch to find out more.
Already engaged in social?
- Integrate the Alchemy Social Ad Manager
platform to automate campaigns and
connect with the right audience - Customise the easy-to-use platform to your
specific needs - Access on-tap Experian expertise to refine
approaches and optimise performance
New to social?
- Instant expertise with fully managed social
advertising services - Harness Experian cross-channel know–how
for greater customer insight, reach
and engagement - On-going support and training to build
in–house capabilities
Sharing more than a decade of expertise
Alchemy Social brings highly specialised tools and deep understanding of how the social channel contributes to overall digital strategies. Whether using our managed or licensed services, we connect your brand to your customers for successful social campaigns.
Partnering with Alchemy Social, you share in more than a decade of collective industry expertise. The Alchemy Social Facebook Ad Manager ensures that you achieve the best campaign performance at the lowest cost – allowing you to launch, manage and refine hundreds of campaigns quickly.
Managed Services
Alchemy Social’s Managed Service solution works with businesses of all sizes — from brand new start-ups to established multinationals — ensuring that they connect with and engage the right social audiences.
Our teams combine the perfect blend of skills, from traditional digital display through search to creative design. With offices around the world, we manage campaigns and support our clients whenever and wherever they need us:
- Full campaign management, from goal setting/strategy through to delivery and reporting
- Targeting and segmentation planning
- Custom built creative generation on demand (image and copy)
- Daily optimisation
- Regular reporting
- Campaign review
- Access to Experian’s unique and proprietary data assets to improve campaigns
Licensed Services
As the social space evolves at tremendous speed, even the most experienced in-house teams can need support to stay ahead of the curve.
Experian’s Alchemy Social Licensed solutions offer flexible, on-demand services to meet every need. Our client services team is amongst the most experienced in the industry, offering scalable support to your social strategies and campaigns.
Alchemy SaaS
Licensing the Alchemy Social Platform brings access to the full range of features of the Facebook ads manager platform, including:
- Guidance on how to create, manage, report on and optimise campaigns
- Access to regular webinars on new releases, features and best practices
- Dedicated account management support and consultative advice
- Create campaign rules for real-time cost per acquisition (CPA) optimisation
- Effectively refine activity at various points of the campaign cycle
- Control ad spend at segment level by location or target group
- Analyse conversion data and integrate with other analytical tools
- View real-time reporting to understand CPA and conversion rates at ad level
- Integrate campaign results with tools like Google Analytics and Adobe Omniture
Get in touch to discover how you can maximise the results of your social advertising by connecting with the right audience.
What our clients say
Alchemy Social drives social marketing performance for brands from across a wide range of sectors – to connect with more of their customers, where they engage and with the messages they want to see.
"Our goal was to not just recruit new customers, but to engage the right audience to acquire quality leads. Working with Alchemy allowed us to leverage Experian's Mosaic profiling to give us extra confidence when building our audience segments. Facebook newsfeed ads were also a great medium for getting people engaged with the brand and saw us boost page likes by 34%"
Chris James, Global Multi-channel Performance Manager
Alchemy Social's precision engagement, based on deep expertise and flexible solutions, delivers demonstrable bottom line results.
How can Experian Marketing provide an edge over the competition?
We are uniquely placed to help our clients create a long term dialogue with their customers, enhancing social interaction and brand loyalty.
Knowing who your customers are is just the beginning. With access to Experian’s consumer classification tool Mosaic, we are able to go a step further and build a comprehensive, cross-channel view of your best customers. First, enhance a customer profile with rich lifestyle and demographic data, then engage that user with ads that are not just relevant and timely to their needs and interests, but also served via a marketing channel that they prefer.
Facebook Audience Engagement
Custom Audiences allow you to deliver Facebook ads to specific individuals, using CRM data. This approach, coupled with Experian’s data capabilities is ideal for amplifying the reach of your overall social activity, improving conversion and ultimately ROI.
Launch a compelling campaign aimed at current customers to drive fan engagement and create a pool of loyal brand ambassadors.
- Extend the reach of every campaign by connecting current email subscribers with Facebook advertising
- Reduce the overall ROI of your digital marketing by ensuring you communicate with customers through their preferred channel
- Create a campaign that is directed at an email audience that has become inactive– there is now an opportunity to re-engage these users online and utilise as a CRM tool
- Continue to use traditional Facebook advertising to reach to fans, friends of fans and prospects who meet your ideal customer criteria
What is The Facebook Exchange?
The Facebook Exchange allows advertisers to re-target Facebook ads to website visitors who have or have not completed the desired action. These highly relevant and timely campaigns yield excellent results.
Call us on: 0844 481 8787